Grey are a British owned Superyacht company delivering luxury explorer yachts to the world based from Falmouth, UK
My brief was to translate the vision of the owners and that of Grey into the branding world. Starting with a timeless and clean logotype and logo-marks I created a suite of branding that could be used as easily on the hull of a yacht and interior items such as cushions through to website headings and company stationary. I then continued designed the brand style into concept sketches and brand documents to help to translate the vision of the yachts before they were finished to show prospective buyers what to expect.
Concept Sketches for the OS43, OS39 and OS 35.
Design DNA: Angular naval influenced exterior profiles combined with svelte, low profile composition with contemporary minimalistic interiors: beach house & ski lodge finishing and aesthetics.
Concept Sketches of the interior and Exterior of the Superyachts
