DUMBO Beach is pop-up plaza in DUMBO, Brooklyn. The spot, overlooking the water, gives the busy people of DUMBO a new place to relax, get work done, or eat lunch. The plaza was opened near the beginning of August and this sign was in place during its first few weeks. I designed this sign while working as an intern for the DUMBO Business Improvement District.
Original announcement: http://dumbo.is/blog_posts/jay-street-welcomes-dumbo-beach
DUMBO Beach in the press: http://dumbo.is/blog_posts/lowbrow-and-brilliant-dumbo-beach