Jake Coyne's profile

Changing Dimensions

The final part of my graphics advertising series of projects focused on analyzing the changes made to a design to fit them on various forms of printed or digital platforms, such as part of a magazine page, a billboard, or a banner for an online page. I looked into the standard dimensions for ads on sources such as these and tried to make as many alternate versions of my previously made iPhone ad in the time I had. This proved to be a bigger challenge than I anticipated as it wasn't as simple as just moving things around, you have to take the basic principles of design into account. Without modifying, adding or subtracting any elements of the design, trying to make proper use of proportion, white space, etc. on a canvas the elements weren't designed for. Despite that hurdle though, I managed to make five alternate versions of this ad that I was happy with.
Changing Dimensions
Published:

Changing Dimensions

Published: