I was called by MALAYUNTA FILMS to produce the Art Direction
of one of the argentinian 2020 greatest hits: "Se terminó" Lit Killah ft. Kodigo.
of one of the argentinian 2020 greatest hits: "Se terminó" Lit Killah ft. Kodigo.
That's why I decided to put together a small team that gave us great results.
The objective for the set was to recover an old house,
so that it would look like the pandemic bunker of the two young Latin trap singers.
Our idea was to merge three artistic movements:
Renaissance (the house), Pop Art (the target) and Street Art (the singers).
Using the concept of wild millionaire children.
We really enjoy our team creative process.
In only four days we thought and produced everything
for the different sets of the house. Merging elements
that represent the two artists, their song and their music.
In the film Lit and Kodi had to enter a parallel reality,
to sing about some love relationships that they decided to break up
because they were only digital connections.
The impact of the Video Clip was tremendous,
with over 4.4 millions views in just 6 days
and almost 24 millions views in the first 3 months.
So the record label -Warner Music Argentina- put the hit on the next level,
by creating a NEW 3D Lyric Video with our visual concept.
I'll be sharing a making-of in a few weeks.
Artists @LitKillah / @Kodigo
Team @Unxs Equis
@ReneSeguin_ / @LucioCress / @PilarRuarte
Direct by
thanks for watching.
