“I Consume Therefore I Am Therefore I Consume” is a fashion consumers campaign
on behaviour towards the branded goods. Consumers will buy branded goods inconsiderately
by following the trends without thinking about the appropriateness.This campaign will be out
on fashion week to create awareness for fashion consumers
on behaviour towards the branded goods. Consumers will buy branded goods inconsiderately
by following the trends without thinking about the appropriateness.This campaign will be out
on fashion week to create awareness for fashion consumers
Editor | Andy Poon
Art Director | Andy Poon
Photographer | Andy Poon, Hoong Sam, Justin Yap, Yong Chin
Poster | create an awareness by silkscreen the logo on to the fashion ad.
Bookmark | Slot inside the fashion magazine on the fashion ad page.
Magazine | create an awareness to discover yourself and to consume things based on who you truly are.
"I Consume Therefore I Am” section, the content consists of Shopaholic, Brands and Worst Look Celebrity.
“I Am Therefore I Consume” section, the content consists of Trend Just Trend, 7 Steps To Find Yourself
and Be Yourself
and Be Yourself
