Vichy Laboratoires is a French dermo-cosmetic brand in the pharmacy channel that always has a scientific, result-wielding, and reliable proposal for everyone. It holds first place in the anti-aging market.
We have been tasked to come up with a Christmas campaign. It includes our key-message and proposal on how to spread the energy on Facebook & Instagram in the awareness phase.
The aim of the campaign was:
- To make the consumers feel close to the brand
- Get in a festive mood
- To realize that Vichy is a brand with a fresh, youthful, and playful image
- Convince them to do their Christmas shopping from Vichy
Credits
Client / Vichy Laboratoires
Agency / Isobar Greece
Creative Direction / Peny Pagoni
Art Direction / Maritina Laskaridou
Design & Illustration / Marianna Gkaleni
Motion / Michael Toumazou
Photography / Vmichail Creative Studio
Copywriting / Nicholas Gounaris
Project Manager / Nastasia Asimakopoulou
