How does psychology impact design? —
I've created this book 'THIS IS NOT AN ADVERT' alongside my bachelor thesis (which you can view over here) while discovering different psychological principles used in design, specifically in advertising.
Production:
Hardcover, 32pp printed on 180 gsm uncoated paper — including three little booklets glued and sewed inside.
Case bound; 8pp per signature
Further reading —
Gestalt principles // — www.interaction-design.org/literature/topics/gestalt-principles
Triggering Emotions // — https://visme.co/blog/how-to-trigger-emotional-responses-in-your-audience/
Colour psychology // — https://smallbiztrends.com/2014/06/psychology-of-colors.html // — www.maistro.com/blogs/impact-colour-advertising-marketing-design/
The subconscious mind // — https://theconversation.com/how-advertisers-seduce-our-subconscious-60578 // — https://themindunleashed.com/2014/03/conscious-subconscious-unconscious-mind-work.html
Glossary advertising // — www.exterionmedia.com/ni/new-to-outdoor/outdoor-advertising-glossary
Glossary psychology // — https://medium.com/comms-planning/9-psych-terms-for-impressing-your-clients-74b6590392eb
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Tell me what you think! Thanks for watching :)
