Nina Karenia's profile

Dua Rasa Branding Concept


Dua Rasa is a Coffee Shop targeted young people in Depok Indonesia.
They sell not only coffee but also cake.
The cup symbolizes a cup of coffee and i used a face to represent happy mood since their target is young people. My aim is for the people buying Dua Rasa product to be in a good mood afterwards.​​​​​​​
Since Dua Rasa was launched in pandemic situation, their biggest sales is take away product. I think their packaging should be unique. 

For the packaging, i try to play with the character made from element of the logo. The packaging not only looks fun, but also interactive because the packaging can be played. You can pair the character with the outfit by stacking 2 cups. So, you can create various kind of character style​​​​​​​
Dua Rasa Branding Concept
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Dua Rasa Branding Concept

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