The brief was to make a packaging for honey jar which is playful and said that the target audience is young people age 18 y.o - 36 y.o. It is located in San Francisco, USA. So my idea was to incorporate the illustration of SF landmarks into the packaging for each box. I wanted to make it fun so I apply bright colors as my main colors. To make the product speaks for itself, I chose Helvetica as the font because it simple, straightforward and elegant.