About Essensight
Essensight is a research firm offering both online and offline services with variety method that can be adjusted for each client. The unique selling point of this brand is the flexibility, each project can be tailored to client needs. Mandatory tone and manner of this brand are young and modern yet trusted. The name Essensight itself is derived from two words: Essential and Insight. Essensight as insight agency aims to assist the clients, gathering essential insights, fueling deep analysis, and cracking the problem.
The Task
The task is to make Visual Identity for Essensight. I did this project in Brainue Strategic Visual
The Challenge
The service that is offered by Essensight, which is research, is quite an abstract thing. We have to translate that into a more tangible visual that can be understood by larger audience
The Outcome
Essensight's logo consist of a logotype with symbol of exclamation mark, as a replacement of the letter "i" The exclamation mark represents something that is important, fundamental and essential. Essensight's logotype uses rounded font to show the flexibility. There are two color configurations for this logo: orange and tosca.
