"MarmEllada" was originally a semester project for the lesson Packaging Design (3rd year of college). The name marmelada, is a composite word containing marm (anc. Greek "merimelon") and Ellada, meaning Greece. 

The main goal was the portrayal of simple and traditional fruit sweets, urging "customers" on buying them by visualising the correlation between the lively colours and thick texture of boiled fruit. For that reason the design consists of concentric floral shapes, bows, hand-drawn cherries, figs and apricots, in the center of rounded shapes, to deliver the colourful and traditional graphic outcome.
MarmEllada
Published:

MarmEllada

Published: