Velvet Underground -AR Animated Album Cover

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*Velvet Underground* Album Cover in AR

We participated to the AR project This Cover created by Alkanoids with the iconic Velvet Underground and Nico album "Andy Warhol".

The project consisted in the creation of a short animation that would start and end with the design of an album cover that would then be transformed in augmented reality thanks to the Aria Platform. We worked in a trio with Serena Paratore and proposed some of our favourite album covers of all time. Andy Warhol, by Velvet underground and Nico (1967) a gem of design produced by Andy Warhol himself and a fruit of the creative buzz of The Factory, was the selected one.

PEEL SLOWLY AND SEE ***

Fun fact: the original vynil cover had a little sign at the top of the banana inviting to peel off the skin. The banana skin was actually a sticker you could take off under which you would find a pink banana! We thought it would be fun to show this in animation.

(Here you'll find a little extract of the first part of the storyboard)

Nico, naughty brat and tenebrous angel, elegant and sinister, fatal and elusive, emits tone-deaf Teutonic laments in a neutral and wordly-wise tone... ù

(quote by Scaruffi)

POP ART***

We thought that playing with the shape and the materials of the banana would be a way to give back the idea of the explosion of colours and experimentation of pop art.