For a college project, I have designed a brand identity for a Nikola Tesla exhibition at the Danish science amusement park Universe.
The target audience is families with children aged 8-12. My concept highlights the entertainment and wonder of science - the "wow factor". Lightning! Explosions! All the things that bring excitement to your life when you're 12.
My inspiration source is the classic fantasy/sci-fi movie poster, highlighting the protagonist in a whirlwind of special effects and dramatic lightning.
The exhibition includes a book to be sold in the museum store. The book's atmosphere follows the overall concept: bold, exciting and explosive, and easily accessible for both kids and their parents.
A final part of the exhibition is a T-shirt to be sold as merchandise. It highlights Tesla himself, his most famous inventions, and of course the flashy lightning effects, and incorporates the amusement park's logo as a subtle advertisement.
(This is a fictional case not made in collaboration with the real Universe park.)
