CLIENT / SIGILL is an Italian company specializing in the DIY, construction and automotive sectors with decades of experience in national and international markets. Over the years, the company has been able to differentiate itself with high technical content and its ability to develop original and customized solutions.
TASK /A campaign that aims to make the new hero product memorable: SIGILL Ultra Grip. In a market full of competitors, SIGILL wants to be remembered by potential buyers and to be recognized as a leading brand in the do-it-yourself sector.
SOLUTION / To launch an ultra product you need an ultra protagonist. That’s why all the qualities of the new hero product Ultra Grip were told by a charismatic and exuberant testimonial: Juliana Moreira. Thanks to Juliana's ironic soul and the use of the split-screen, we produced two 15’’ tv commercial where daily unforeseen events and funny gags are intertwined in a challenge against time in which Ultra Grip always proves to be the perfect partner.
