Client: Yandex.Direct is a contextual advertising system on Yandex pages and on the websites of Yandex Advertising System partners. Yandex is a Russian Dutch-domiciled multinational corporation providing Internet-related products and services, including transportation, search and information services, eCommerce, navigation, mobile applications, and online advertising. They provide over 70 services.
Task: Design materials for promo-campaign «Easy Start with Yandex», including landing-site, social media posts etc. The main audience of this campaign is various representatives of medium and small businesses who do not know about the existence of Direct or who find it difficult and too lazy to deal with it. One of the main goal - transfer of these people from Instagram to Direct.
Concept: I define it is a campaign of interaction for advanced audience, 25-35 y.o. Design goal is to create a united graphic style, that can be applided to any media. Main graphic concept is simple colorful animation and transitions that will catch an eye with its simplicity.
Task: Design materials for promo-campaign «Easy Start with Yandex», including landing-site, social media posts etc. The main audience of this campaign is various representatives of medium and small businesses who do not know about the existence of Direct or who find it difficult and too lazy to deal with it. One of the main goal - transfer of these people from Instagram to Direct.
Concept: I define it is a campaign of interaction for advanced audience, 25-35 y.o. Design goal is to create a united graphic style, that can be applided to any media. Main graphic concept is simple colorful animation and transitions that will catch an eye with its simplicity.
\ social media post examples
\ instagram stories examples
\ interactive landing-site example
