Daytona Lube - packaging redesign

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PROJECT NAME:
DAYTONA—REDESIGN OF PACKAGING AND BRAND MATERIALS

BACKGROUND

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Redesign of packaging labels for Daytona Lube™ specialist oil for automotive and heavy duty industry (oils, greases, fluids). Daytona Lubricants LLC. is a brand established for the most demanding customers, for whom the reliability of systems and machines constitutes a priority. We carefully develop our products to ensure the best quality of lubrication. With the use of cutting edge technologies, we produce agents that ensure the best working conditions for every machine and production line.

SOLUTION

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Designing labels for 8 product series, each of which has 3 sizes of capacity (1L, 5L, 20L). Total of about 200 labels. Create an easy, consistent and legible labelling system for all products. The products are used on different planes, sectors and industrial machines. Flexible possibility of scaling up dimensions and adding new series for new products.

Scope of works:
‣ refreshing of brand identity
‣ packaging design
‣ UI/UX webdesign

CREDITS

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Client: Daytona Lub
Year: 2020
Art Directions: Michal Ruchel
Designs: Michal Ruchel
Product photos: Lukasz Mazurkiewicz
Industrial design: Szwarc Design