University of the Aegean | Department of Products and Systems Design (2012)
Created by: Karaoglou Vanessa, Larozas Fragkiskos, Rapakoulia Klio, Tzachsan Marianna, Georgopoulou Sapfo
Created by: Karaoglou Vanessa, Larozas Fragkiskos, Rapakoulia Klio, Tzachsan Marianna, Georgopoulou Sapfo
This is a rebranding project for a very famous traditional greek coffee brand, named Loumidis.
The purpose of the project was, to refresh the brand and make it more appealing to youth, while maintaining the brand's traditional character and at the same time draw attention to its everlasting quality.
Retail packaging
The retail packaging should be easy to open, able to be re-used many times and made from biodegradable materials (recycled paper, MAP plastic).
Enhanced with a vacuum sealer plastic (MAP), that suctions all the air and moisture. It also has a zip-lock for easy use
Limited Edition packaging
A proposition was also made for a limited edition packaging, which can be refilled, or it can be used for storing other items, after the coffee is finished.
Communication kit
Warm colors, recycled paper and canvas were chosen in order to evoke a sensation of purity, respect to the environment and tradition.
Thank you!
