Tết Bao Vui — 2020
A project by Behalf Studio in celebration of 2020's Lunar New Year.
Set of 6 bao lì xì — “Tết Bao Vui” features punny pastiches of the ‘bao’s (literally means bags, packages, etc.) and familiar brands in Vietnamese life, with relevant greetings. A wisecrack on the consumerism of Tết holidays.
In the set: bao cao su (condom), bao bột ngọt (MSG pack), bao ni lông (plastic bag), bao thuốc lá (cigarette pack), bao xi măng (cement bag) & bao diêm (matchbox).
In the set: bao cao su (condom), bao bột ngọt (MSG pack), bao ni lông (plastic bag), bao thuốc lá (cigarette pack), bao xi măng (cement bag) & bao diêm (matchbox).
Adhesive-free & plastic-free, riso printed on eco paper. Limited edition of 100, Tết gifts for our friends & partners in exchange for high-fives.
Graphic design: @behalf_studio
Creative director: Giang Nguyen
Designers: Linh Duong, Minh Nguyen
Print production: @khomuc.me
Photography: @khomuc.me
Creative director: Giang Nguyen
Designers: Linh Duong, Minh Nguyen
Print production: @khomuc.me
Photography: @khomuc.me
