CLIENT
Ipanema Valley
BRIEF
Update saturated and tropical label design for the main best selling line Banana Brownies.
In the new label direction typeface choice depicts personality of this product line in a better way as it is more tropical and friendly. Specific colors were assigned to each flavour based on the additional fruit flavours that were mixed with main banana ingredient.
Along with the labels, showcasing trays were developed in the same vibrant direction.