BRAND
Ather Energy has established a customer network who decide to own the experience of a vehicle that is built from scratch, offers an unparalleled ride, and is powered by intelligence. They believe that electric vehicles will shape urban commute in the years to come.
PROJECT
The minimalistic, sleek and inspiring image of the brand is what drove me to explore the array of merchandise and bring branding in action. These merchandise are a way for the fans to take home a little piece of Ather and make it a part of their lifestyle.
