This Lindt Chocolate bar redesign theme is coziness in autumn. The distinguishing graphic elements used on these packages are knitting patterns that present the idea of sweaters worn during the fall season. The colors follow a consistent palette that fits with each flavor. Caramel-brown was used for Caramel dark chocolate. The cool blue was used for the smooth extra Creamy milk chocolate, and turquoise was chosen because it represents the ocean where coconuts grow near. Typefaces such as Adobe Caslon was selected to match the Lindt logo, and Gill Sans was used for contrast and legibility for small text.

Mockup from http://www.freepik.com