RAINCAMPAIGN
When it rains people want to be entertained inside so Bas created a innovative way of communicating in the world of advertising; RAINCAMPAIGN. Everytime it rains the advertising campaign appears on the street. When the streets dry up the RAINCAMPAIGN disappears again.
Bas created a gigantic octopus RAINCAMPAIGN whose tentacles are coming out of public drains and man-hole covers, appearing on the streets. The tentacles are holding the text “SEA LIFE laat je niet meer los” (SEA LIFE never lets you go).
In a surprising way the people in the streets are drawn to the wonderful world of SEA LIFE Scheveningen when it rains. When the streets dry up the octopus disappears again. These striking and environmentally friendly messages remain visible upto eight weeks. More about RAINCAMPAIGN on www.freshgreenads.com
In a surprising way the people in the streets are drawn to the wonderful world of SEA LIFE Scheveningen when it rains. When the streets dry up the octopus disappears again. These striking and environmentally friendly messages remain visible upto eight weeks. More about RAINCAMPAIGN on www.freshgreenads.com
