Variable creates platforms that make the real digital, and make the digital real. Variable is also a leading developer of wireless sensing technology, NODE.
NODE is a Kickstarter success story, turned hardware development company. They are a listening company, a learning company. Experts and innovators. PhDs and MBAs. Users and rethinkers of technology.
NODE's target market is shifting and expanding, and it is more important than ever that they have a unified and consistent message about who they are, what they do, and why it matters.
(Above: NODE's startup identity could only support product photography — no people using the products — and had to design new app icons every time the company created a new one)
Variable's new CBO Jonathan Bragdon approached the creative partnership of Widgets & Stone, 26 Tools and Tubatomic to help craft a brand and communications strategy for the next phase of the company's growth.
The team built on the solid identity (created by D+J Brand Consulting) to expand the kit of design and communications tools — with new writing, new photography, a new brand hierarchy and new web tools.
“At Variable, we make sensory platforms that connect apps and smart devices to the real world, in new ways. NODE is a hardware platform, that transforms how apps let us make sense of the world.”
Creative Direction: Paul Rustand, Mandy Meredith; Design: Mandy Meredith, Paul Rustand, Brad Dicharry; Communication Strategy/Writing: Caleb Ludwick; Photography: Grant Dotson; Web Design: Tubatomic.
