THE SMILE CONVERTER
Listerine Advanced White
For the launch of Listerine Advanced White, Listerine presents the first in-store promotion, which creates a tailor-made discount based on the whiteness of the smile.
The Smile Converter is an interactive billboard that evaluates the smile by analyzing its pixels and calculates the percentage of whitening needed to reach a perfectly white smile. Then, it converts this percentage into an analogue discount for the purchase of a bottle of Listerine Advanced White. Just by typing the phone’s number, The Smile Converter sends the tailor-made discount directly to the customers.
Board summary
CLIENT Listerine
AGENCY J. Walter Thompson Rome
YEAR 2016
SENIOR CREATIVES Massimiliano Traschitti, Antonio Codina
DESIGNER / ART DIRECTOR Elena Marra
AWARDS Shortlist Cannes - Direct and Promo & Activation
