El Trapo
It is a platform that guides the consumer to acquire, and above all to value that the design and manufacture of Puebla can compete with international standards. It is a free event by invitation, with room for 600 attendees, in addition to this it has a free entry showroom where the work of not only designers who present on the catwalk but also creators of clothing, accessories and art from different parts is exposed of the Republic.
El logo:
El Trapo's visual identity always features seasonal colors and Victorian graphic styles. Being its fifth edition we created a secondary identity to commemorate the event, in combination with flower illustrations as secondary elements. The only fixed components are the different versions of the logo and the fonts. Therefore, it is an identity in constant change and renewal whose updated versions always contribute to the construction of a consistent visual system.
Photo: Antonio Aparicio / La colecta
