2020 has been really hard for Colombian, if we previously saw bad news, during pandemic times we are seeing even worse. We went from being "the second happiest country in the world" to being the world champions of sadness. By telling you that 68% of young people had episodes of anxiety or depression.
That’s why Cerveza Poker took the day and time of the most watched newscast in the country, and took ALL OF ITS AUDIENCE to a pure humor therapy with: Mano a mano Poker.
Live Stand up battles with the best comedians of Colombia; confronting each other to make people laugh and raise money to fund different social causes. See, people laugh until they dry their mouths, that’s why while they were voting for the best comedian, we sent them discounts to share a Cerveza Poker while watching the show.
ABInBev Cultural and Content Manager: Juanita Leon
Draftline Director: Angelica Alvarado
Chief Executive Officer: Alina Vélez
Creative Director: Andrea Restrepo
Art Directors: Yessica Almonacid Charry / David Rodriguez
Ilustration: David Rodriguez
Copywriter: Jairo Montoya
Motion graphics: Julian Ceballos / Jason Molina
Comunity Manager: Juan Felipe Arias
Photo: Miguel Cristancho
Production: Cesar Rincón
Edition: Fabio Peña / Juan Pablo Landinez / Santiago Ortegón
Account Executive: Milagros Torres
Account Strategist: Alejandra Sierra / Laura Medina
Head of production: Paula Dominguez
Chief Executive Officer: Juan Camilo Rodríguez,
Content Director: Iván Mejía
Post production: Andrés Briñez
Showrunners: Juan Guerra / Paula Gil
Comms Strategist: Laura Ospina
