Once upon a time,
a kid climbed a giraffe
Introduction
The modular chair producer for kids is one of the fastest growing SME in Europe.
Challenge
Create a recognisable identity, easy to draw by anyone, including kids, which is modular, expandable and accommodates a long name made of 16 letters.
Solution
Using the number of letters in creating the identity from 16 identical circles (log diameter), and also using the body as a differentiator for future adjacent business lines.
The modular chair producer for kids is one of the fastest growing SME in Europe.
Challenge
Create a recognisable identity, easy to draw by anyone, including kids, which is modular, expandable and accommodates a long name made of 16 letters.
Solution
Using the number of letters in creating the identity from 16 identical circles (log diameter), and also using the body as a differentiator for future adjacent business lines.
