Banana Fitness

結合肌力與體能訓練，建立訓練與生活平衡為主的健身工作室。強調訓練即日常的一部分，追求長遠的身心健康及理想體態為目標。故以香蕉為名，除了本身是對健身者非常好的食物外，也強調這是日常的概念。

標誌部分以槓鈴的上視點作為發展靈感，由不同重量的槓鈴構成香蕉的型態，再將其排列組合創造戰繩、輪胎等健身的符號意象。

視覺延展則扣緊來健身運動者普遍追求的「增肌減脂」為核心，將其概念重新轉化定義為「好的能量轉變」，對於「增肌」我們需要累積儲存能量，「減脂」則是消耗過多的能量，故將視覺創造出如同正在變動轉化的能量體，這些能量將構成我們心中理想的自己。

Banana Fitness is a workout and life balance fitness studio which combines training of muscle and physical strength. By emphasize training is part of daily life, the goal is to pursue long-term mental health and ideal body posture. Banana is not only a beneficial food for bodybuilders but also representing the concept of daily life. Therefore, the founder uses a banana as part of the brand’s name.

The logo is inspired and designed from the viewpoints of barbells. Using different weights of barbells to form the shape of a banana, I develop the visual combinations to build symbols of workouts like tires and battling ropes.

During the design process of visual extensions, I mainly focus on the concept of “bulking and cutting,” which is commonly pursued by fitness athletes. I redefine the meaning as “conversion of good energy.” For “bulking,” we need to accumulate and preserve energy, and “cutting” is consuming redundant energy. Accordingly, I create patterns as shifting and transforming energy, it will construct the ideal self in our minds.