In extension of the work of a signage system for the Saint-Étienne cathedral in Metz commissioned by the Ministry of Culture, Nouvelle étiquette was asked to create the art direction of the communication of the 800 years of this emblematic place.

In order to widely disseminate the messages communicating around the eighth centenary from Metz Cathedral, we are developing a flamboyant, typographical and colorful identity.

The artistic direction finds its inspiration in the multitude of architectural forms of the building and in the colors of the stained glass windows bursting within it. We use the light atmospheres so related to this emblematic building to give shape to the three main highlights of this one year long event.

Communication is also using the character family drawn especially for the signage system and identity of the cathedral. The opportunity for these new forms of going out to meet of the Metz public, with whom they are intended to settle permanently.