Wholesome - Lifestyle Bread Range
Brief: This was a university project where we had to create a brand identity for bread.
First thoughts: I wanted to come up with a design that fits in with my love for patterns and I haven't seen any bread packaging that had this type of look and feel in current South African supermarkets.
The Result: Wholesome Lifestyle Bread focuses on different lifestyles that the consumer identifies with. Each lifestyle has a corrosponding pattern that sits within the identity.
The three main lifestyles are: the 'Daily Eater' who wants to get nutritional value, the 'Active Eater' who seeks steady energy levels throughout the day and a bread with a high vitamin count and the 'Healthy Eater' who is more conscious about their food sensitivity or allergy requirements such as being gluten intolerant.
The Logo
The three main colours within the identity and their corrosponding lifestyle.
One pattern was created for the bread identity, but each pattern would then be used in the corresponding colour for the lifestyle that it portayed.
