Millies Living Cafe is a local Smoothie shop in Lynchburg, Virginia. Millies Mission Statement states, “We are an honored expression of the passion we embody for achieving optimal well-being utilizing natural foods. We embrace wellness and

share our knowledge of nutrition using real foods from the cleanest and most

wholesome sources in order to provide our community with life-enhancing, nutrient-

dense nourishment of the highest standards.” The aim for the target demographic is college age students looking for a local healthy place to eat.

For more information on our campaign, here is the Project Brief. 

This brand guide was created to outline the design elements of the campaign. We created a brand new logo and incorporated a supporting elements like leaf illustrations. We chose distinct and complementing typefaces to revamp the look. The color decisions were also based off the urban and natural aesthetic the brand provides.

The illustrated based poster on the left hand side was designed by Emery and the Photography based poster on the right hand side was designed by Anna. The objective of these posters was to promote the cafe and to attract young adults by using a simple color palette and aesthetic.

The Punchcard was designed by Mckenzie. The Punchcard has consistent colors, typefaces, and visuals that go along with the brand. The punchcard is designed for loyal customers who visit regularly. 

The Instagram posts and layout were created strategically by Lizzie to revamp their social media presence. The posts were designed to swipe through horizontally. Each post starts with a photo of the food item and then swipes into the ingredient list, creating a flow with the blob illustration sliding into the incorporated second photo.