Millie's Living Cafe Rebranding
Elizabeth Hamlett, Emery Cadle, McKenzie Murray, Anna Billard
Millie's Living Cafe is a local organic cafe in Lynchburg, Virginia. Millie's aims to embrace wellness, as well as provide their community with real knowledge of nutrition and clean eating.
The purpose of this rebrand was to bring a more modern look to Millie's. We also aimed to promote their message of wellness and real ingredients by creating a new tagline. We chose the mediums of Instagram posts, a poster, and punchcards to fully unify Millie's as a brand.
For more information about the designs and concepts visit the Project Brief.
Brand Guide
Collaborated design by all group members.
This brand guide was created as a foundation for the design elements of the campaign. We chose to develop a new color palette that would be bold and eye catching. We modernized the original Millie's logo and chose typography that seemed classic and minimalist. We also chose to incorporate organic shapes to give our design movement and a positive vibe.
