Black Cat Coffee
Black cat coffee (Zwarte Kat koffie), a forgotten coffee brand. Originally a intense blend drunk by coal miners since 1804.
Goal: Create brand awareness with three Belgian target audiences using a direct e-mail solution to support a massive marketing campaign to re-introduce 'Zwarte Kat koffie' (Chat Noir).
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Young adults: "Get energized with coffee. Celebrate and be with friends."
Middle aged: "A rich coffee experience for the 'bon vivant'."
Senior: "Enjoy a good cup of coffee, like the good ol' days."