KIEV INTERNATIONAL ADVERTISING FESTIVAL CAMPAIGN - THE FIRST EVER FESTIVAL PROMO HELD NOT BEFORE, BUT AFTER THE FESTIVAL.
Nothing frustrates ad people as the excellent advertisement created by someone else. And when it gets awards at prestigious festivals like the KIAF, their faces turn red. But not just because of mere jealousy - the thought pulsating in their heads repeatedly is: "This ad is so brilliant that I hate it!". The words that are familiar to almost everyone show the power of insight, which formed the basis of the KIAF promotion concept.
Usually all promotional activities precede the promoted event. But campaign aimed at drawing attention of the international advertising community to the Kiev festival was launched only after the award ceremony where all the winners had been announced. Grand Prix, gold, silver and even bronze - the best of the best advertising works of the year were named and the ad men got new objects of hatred. Now everyone can go to winners.kiaf.com.ua and get even with the winners.
There is no place for forced greetings, strained smiles and hearty hugs - all these stayed at the festival, which has already ended. Your turn has come - destroy. What else is left to do while others are celebrating the victory?
