Modestic
Stand with grace and comfort
The decision to rebrand "The Brow Bar" permanent make-up salon is the result of an established position on the market and its aspiration to create a chain of salons.
Stand with grace and comfort
The decision to rebrand "The Brow Bar" permanent make-up salon is the result of an established position on the market and its aspiration to create a chain of salons.
The aim of the project was to create a subtle brand that will skillfully balance in visual and verbal communication - reaching women of all ages. The audit in the brand's environment had a significant impact on the final result. It allowed to create a brand that would stand out from the competition.
During the workshops with the client, we created a name that reflects the delicacy and naturalness of the treatments effects, and outlines the beauty industry in an original way. "Modestic" is a combination of the words "modest" and "esthetic".
Along with the new name, we designed the brand's description and its slogan – "Stand with grace and comfort", which communicates visual and emotional benefits.
At the logotype designing stage, we assumed that it should be simple, yet distinctive enough. Moreover, we challenged ourselves to skillfully balance its elegance and refer to the precision of the treatments that are performed.
In order to effectively distinguish the "Modestic" from the competition, we focused on completely unusual colors in the creation of the brand's key visual. The combination of rusty, intense violet and subtle cream color resulted in an interesting composition. The combination of rusty, intense violet and subtle cream color resulted in an interesting composition.
When designing the entire process of the recipient's experience with the brand, we created materials that support each contact point - from informational brochures to elements that build an emotional bond with the brand.
The entire rebranding process is completed by the website. Through the designed architecture of information, it guides the recipient. It skillfully manages the initial highly emotional attitude, leading to rationalization of the purchase decision and the date booking.
S'SENSE Brand Studio
Marcin Tkaczyk
(Strategy, Naming, Brand design, Web & Mobile design UX/UI)
Juliusz Bachta
(Brand design, Key visual, Stationery and social media assets)
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s-sense.pl
Marcin Tkaczyk
(Strategy, Naming, Brand design, Web & Mobile design UX/UI)
Juliusz Bachta
(Brand design, Key visual, Stationery and social media assets)
___
s-sense.pl
