Progressive Fitness is an online fitness equipment retailer, specialized in the sale of home-use hardware and accessories, focusing its retail operations throughout US and Europe, specifically UK, Spain, Germany, Italy, France and Romania.
After establishing a vibrant brand identity for Progressive Fitness, our team has been further contracted to help with labeling their fitness products and designing sustainable packaging to ensure social and environmental responsibility, logistics safety and seamless unboxing experience.
Progressive Fitness provides entry- and intermediate-level fitness equipment exclusively intended for home-use. Their product roster include motorized treadmills, magnetic foldable bikes, flywheel spinning bikes, mini exercise bikes and vibration platforms, accompanied by accessories such as fitness mats and resistance bands.
Progressive Fitness' initial product offering includes three motorized treadmills models: RUN1000 (entry-level, lowest power), RUN2000 (intermediate, mid-power) and RUN3000 (top-of-the-line and most powerful out of the three).
All treadmills have been personalized with high-quality Progressive Fitness stickers (full logo, logo mark, product identifier) and subtle UV-printed Progressive Fitness patterns on each lateral side.
Aside from motorized treadmills, Progressive Fitness has originally featured a handful of other hardware makes, such as their SX2000 flywheel spinning bike, XF1000 magnetic foldable bike, UX1000 mini exercise bike and VM1000 vibration platform.
All Progressive Fitness products are 95% pre-assembled and easy to store in any household when not used, due to their modular build and seamless folding mechanisms.
Initially offered Progressive Fitness accessories entail PRO-120 fitness mats and generic loop exercise bands (or resistance bands).
Progressive Fitness mats are great for all types of fitness and exercise routines, including yoga, Pilates and any floor exercise where additional cushion and support are much needed. Available in five color options, the mats feature moisture resistance, anti-slip texture and a generous 12mm thickness to guarantee comfort and balance when working out.
Made out of quality latex material, Progressive Fitness resistance bands feature five levels of elasticity (from extra-light to extra-heavy) to facilitate diversification in workout difficulty.
Portable, lightweight and open to all fitness levels, these loop exercise bands are invaluable for any home workout enthusiast.
Sustainable packaging for Progressive Fitness hardware has been ensured by using recycled kraft cardboard printed with environmentally-friendly ink.
The fitness mat has been rolled and wrapped around with a printed 58x17cm sheet of paper, whereas the resistance bands have been placed into small rectangular cardboard boxes.
All Progressive Fitness product manuals have been digitalized in order to minimize paper waste and have been made available for download on their website. Product manuals can also be accessed by scanning the QR code on any Progressive Fitness product box.
Progressive Fitness is shaping competitive advantage in its market through their unique app connectivity feature and their tailored website content, which includes professional training advice, exercise sets, weight loss plans and other documented tips for generating visible results, building perseverance and leading a healthy lifestyle while exercising at home.
Customer care and product quality are other areas where Progressive Fitness comes on top of most competitors in their market segment.
Client quote: [TBA]
Timestamp: September 2020
