2020 | Branding Concept | Direction not used by the client
Maneki.Agency is a marketing agency that helps companies develop their results through proven digital strategies.
CREATIVE DIRECTION
VISUAL IDENTITY
COLLATERALS
Approach
Maneki.Agency is a Belgian digital marketing agency that helps generate traffic, leads and sales. Using Sostac and Race, they use data to produce results.
The URL address of the agency is maneki.agency.
The concept of the visual identity is based on the point that develops, that evolves. M.A's goal is to have a positive impact on their client's business. Representing growth and development was essential. The symbol is created from the golden ratio to convey an organized image and a perpetual loop used in the Sostac and Race method. I used the symbol of 3 points in motion across all media to have a dynamic cohesion that offers great potential for application.
Construction
The symbol is created from the golden ratio to remind the perpetuity of the methods that M.A uses. We can always go further, always try to improve the results. There is no end, no limit to expansion. The golden number is a natural number that can be found everywhere in the universe from the smallest to the largest. It conveys accessibility by being visually attractive and natural.
Brand Colors & Typography
Maneki.agency's color palette is defined by a contrast between a royal, deep, digital blue that conveys stability, reliability and confidence. Coral orange is different from the oranges traditionally used by companies in the digital industry. It is less saturated to represent a human, accessible, friendly, welcoming and positive feel. The white communicates transparency and simplicity, and lets the visual identity breathe.
Moderat is a geometric sans-serif typeface family. Originally designed in 2015, and since then continuously developed, the low stroke contrast, closed apertures and several angular details define its distinctive characteristics. Moderat is a modern impactful font that offers opportunities to shares values, missions and messages.
