Chyihaur Advertising | Branding
Chyihaur Advertising has always been a good partner of Grandvity Design. Famous for its professional team and impeccable service, Chyihaur has been established for more than 30 years and continues to build store signs for major brands in Taiwan and abroad.
Chyihaur collaborated closely with Grandvity in this rebranding project. Grandvity took the comma symbol “,” from Chyihaur's original logo and reinvented it into a degree symbol “°C”. We further incorporated their initials, CH, into a ruler. Together, this new logo accentuates the brand’s warmth and professionalism. The logo’s adaptability further symbolized Chyihaur’s tailored service for all customers.
The business card design uses two types of colored paper: "Master Gray'', the color of architectural concrete, and "Combat Green'', the color of plants. After we chose the suitable paper, we embossed the actual ruler scales onto the side to increase usability and quality. The color palette is applied across the office interiors as well. From business cards to the interiors, Chyihaur is immersed in warmth and professionalism.
Credits
Type | Branding
Year | 2020
Year | 2020
Client | Chyihaur Advertising
Production | Grandvity Design
Art Director | Noodlemaker
Project Manager | Grape Chiu
Logo Designer | Noodle Wang
Visual Identity Designer | Jasmine Lin
Business Card Photographer | Si Jia Sun
Interior Photographer | Chun Teng Lin
