SCEE (Sony)
Poster
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Poster designed as part of a SCEE pitch submission.The 8 emerging cultural practices provided a riposte to the usual focus on tools and technologies. Copy on the back of the poster explained each area of practice.This categorisation is the work of Professor Henry Jenkins, best known for his book Convergence Culture and his theories relating to transmedia storytelling. www.henryjenkins.org
Poster
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Poster designed as part of a SCEE pitch submission.The 8 emerging cultural practices provided a riposte to the usual focus on tools and technologies. Copy on the back of the poster explained each area of practice.This categorisation is the work of Professor Henry Jenkins, best known for his book Convergence Culture and his theories relating to transmedia storytelling. www.henryjenkins.org
Dorchester Collection
Coworth Park
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Coworth Park is the latest addition to the world renowned Dorchester Collection. Their hotels are landmarks of individuality, style and and prestige.Our global awareness campaign for the collection focused on the history and legendary guests of their iconic hotels.However, as the groups first ‘new build’ Coworth Park posed a unique problem, no history to trade off, no famous guests.Our solution was to establish it as the black sheep of the family and adopt a confident tone for launch, challenging the viewer to ‘Make History, Not Heritage’.Type illustration is by Cecilia Carlstedt. www.ceciliacarlstedt.com
Coworth Park
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Coworth Park is the latest addition to the world renowned Dorchester Collection. Their hotels are landmarks of individuality, style and and prestige.Our global awareness campaign for the collection focused on the history and legendary guests of their iconic hotels.However, as the groups first ‘new build’ Coworth Park posed a unique problem, no history to trade off, no famous guests.Our solution was to establish it as the black sheep of the family and adopt a confident tone for launch, challenging the viewer to ‘Make History, Not Heritage’.Type illustration is by Cecilia Carlstedt. www.ceciliacarlstedt.com
Dorchester Collection
Global Brand Creative
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Pitch Adcepts
Global Brand Creative
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Pitch Adcepts
DC Collection
Seasonal comms
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Quarterly video update from the collection provides behind the scenes stories and exclusive access to upcoming events.
Seasonal comms
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Quarterly video update from the collection provides behind the scenes stories and exclusive access to upcoming events.
GE
Energy Tower
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The GE energy tower was designed to take biometric signals from competing athletes and convert the data into a wide range of visual and aural expressions. Planned as an alternative way to experience the energy of dynamic events it was a part of an award winning pitch to GE whilst working at Joshua.
Energy Tower
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The GE energy tower was designed to take biometric signals from competing athletes and convert the data into a wide range of visual and aural expressions. Planned as an alternative way to experience the energy of dynamic events it was a part of an award winning pitch to GE whilst working at Joshua.
Coke
Pitch Icons
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In 2010 Draftcfb pitched for and won Coke global retail activation for the 2012 Olympics. I worked with illustrator Kate Moross to produce these logos, representing several stages of the successful submission. www.katemoross.com
Pitch Icons
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In 2010 Draftcfb pitched for and won Coke global retail activation for the 2012 Olympics. I worked with illustrator Kate Moross to produce these logos, representing several stages of the successful submission. www.katemoross.com
Brookfield Europe
Interior artwork
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Collaboration with photographer Hermione Hodgson.Brookfield are one of the world’s largest property developers with over £80 billion worth of properties under management. Hermione and I worked together to produce a number of artworks for their London headquarters. www.hermionehodgson.com
Interior artwork
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Collaboration with photographer Hermione Hodgson.Brookfield are one of the world’s largest property developers with over £80 billion worth of properties under management. Hermione and I worked together to produce a number of artworks for their London headquarters. www.hermionehodgson.com
Nokia
Move to the beat
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A concept developed whilst at Naked.Our brief was to look at innovative ways we could encourage teenagers to lead a more active lifestyle.Using input from sensors in the trainers and the accelerometer in Nokia smart phones and driven by on-phone software multiple samples would be triggered and broadcast directly from the phone.Tempo, octave and beat would be dependent on the position of both feet and phone in 3D space.The software would also allow you to network a group of friends allowing you to jam together.
Move to the beat
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A concept developed whilst at Naked.Our brief was to look at innovative ways we could encourage teenagers to lead a more active lifestyle.Using input from sensors in the trainers and the accelerometer in Nokia smart phones and driven by on-phone software multiple samples would be triggered and broadcast directly from the phone.Tempo, octave and beat would be dependent on the position of both feet and phone in 3D space.The software would also allow you to network a group of friends allowing you to jam together.
NABS
'This is the day' Campaign
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Key imagery for the 2010 NABS rugby charity event.
'This is the day' Campaign
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Key imagery for the 2010 NABS rugby charity event.
IDD
Identity
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The IDD (currently known as the IDM) is one of the most respected direct and digital training organisations in the UK.This project is a refresh of the brand for it’s 25th birthday and is still in development. Route 1 is focused on a more sensory expression of the power of direct communications.Route 2 uses blunt, direct statements in the tradition of Barbara Kruger and Jenny Holzer to help provide impact and cut-through.The dominant brown circles are reflective gold foil stickers on the final brochures.
Identity
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The IDD (currently known as the IDM) is one of the most respected direct and digital training organisations in the UK.This project is a refresh of the brand for it’s 25th birthday and is still in development. Route 1 is focused on a more sensory expression of the power of direct communications.Route 2 uses blunt, direct statements in the tradition of Barbara Kruger and Jenny Holzer to help provide impact and cut-through.The dominant brown circles are reflective gold foil stickers on the final brochures.
Shred-it
Press and special build 6 sheet poster
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Shred-it offer a door-to-door secure document destruction service. A simple impactful design delivers a clear, straightforward message. The poster received a commendation at the 2009 Campaign Big Awards.
Press and special build 6 sheet poster
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Shred-it offer a door-to-door secure document destruction service. A simple impactful design delivers a clear, straightforward message. The poster received a commendation at the 2009 Campaign Big Awards.
Skype
Pitch Document
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A simple concept for a Draftfcb pitch document to Skype. An A4 perfect bound book is held by a bespoke expanded foam speech bubble to create a memorable leave behind.
Pitch Document
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A simple concept for a Draftfcb pitch document to Skype. An A4 perfect bound book is held by a bespoke expanded foam speech bubble to create a memorable leave behind.
Lostrobot
CG illustrations
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I’ve been a big fan of 3D software for a long time.It’s ability to produce unusual shapes and forms and animate output makes it an extremely powerful tool for developing media rich identity programmes.The following images are personal studies of shape and technique.
CG illustrations
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I’ve been a big fan of 3D software for a long time.It’s ability to produce unusual shapes and forms and animate output makes it an extremely powerful tool for developing media rich identity programmes.The following images are personal studies of shape and technique.
Lostrobot
100 project
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A sideways glance at corporate branding. Taking the basic vector shape of an established logo as a building block (in this case Apple) I look to distill my perceived essence of the company in 3D form. This projects ultimate aim is to produce a set based on logos of the Coolbrands 2010/2011 category winners.
100 project
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A sideways glance at corporate branding. Taking the basic vector shape of an established logo as a building block (in this case Apple) I look to distill my perceived essence of the company in 3D form. This projects ultimate aim is to produce a set based on logos of the Coolbrands 2010/2011 category winners.
SAAB
Direct Mail
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£3000 note for a recent SAAB cashback offer.
Direct Mail
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£3000 note for a recent SAAB cashback offer.
Vauxhall
Reclaim the Middle Lane
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With digital designer John Lloyd. Campaign look and feel for a proposed Vauxhall initiative.
Reclaim the Middle Lane
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With digital designer John Lloyd. Campaign look and feel for a proposed Vauxhall initiative.
Kaberet’s Prophecy
Club toilets
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Project with Mat Wakeham and Jamie Hewlett.We wrapped the toilet interiors of this central London venue with a cast of twelve characters (created by Jamie) and their accompanying back stories (written by Mat).
Club toilets
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Project with Mat Wakeham and Jamie Hewlett.We wrapped the toilet interiors of this central London venue with a cast of twelve characters (created by Jamie) and their accompanying back stories (written by Mat).
Stella
Experiential Programme
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Stella came to Naked looking to update their ageing Stella Screen events.Our proposal was for a series of more exclusive global events of no more than 50 invitees each. Renowned directors would preside over an evening celebrating their favourite film providing live commentary and a Q&A after each screening.This exclusive content would then be leveraged to maximise exposure and allow a wider audience access to these unique events.
Experiential Programme
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Stella came to Naked looking to update their ageing Stella Screen events.Our proposal was for a series of more exclusive global events of no more than 50 invitees each. Renowned directors would preside over an evening celebrating their favourite film providing live commentary and a Q&A after each screening.This exclusive content would then be leveraged to maximise exposure and allow a wider audience access to these unique events.
Boeing
Press
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A series of adcepts for Boeing UK.
Press
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A series of adcepts for Boeing UK.
Savanna Cider
Campaign Characters
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Development of a set of unique characters inspired by a variety of East London club kids. We developed significant back stories for each of the characters including sub-plots of jealousy and treachery amongst their mini companions. The illustrations are by Spanish illustrator Christina Guitian. www.cristinaguitian.com
Campaign Characters
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Development of a set of unique characters inspired by a variety of East London club kids. We developed significant back stories for each of the characters including sub-plots of jealousy and treachery amongst their mini companions. The illustrations are by Spanish illustrator Christina Guitian. www.cristinaguitian.com
Peugeot 307
Launch posters
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Teaser campaign for the launch of a new Peugot 307. The campaign line on the posters is ‘More than just a number’.
Launch posters
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Teaser campaign for the launch of a new Peugot 307. The campaign line on the posters is ‘More than just a number’.
Internaxx
Identity refresh
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Internaxx is a popular offshore execution only trading platform headquartered in Luxembourg. Our design refresh simplifies the home page considerably whilst providing a window to the wide range of financial instruments on offer to the self-investor. It offers enough flexibility with graphic imagery, icons etc. to build both press and web campaigns distinctive to the brand. With designer James Cunnane.
Identity refresh
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Internaxx is a popular offshore execution only trading platform headquartered in Luxembourg. Our design refresh simplifies the home page considerably whilst providing a window to the wide range of financial instruments on offer to the self-investor. It offers enough flexibility with graphic imagery, icons etc. to build both press and web campaigns distinctive to the brand. With designer James Cunnane.
Nivea
Tagline
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Logo and lockup of Nivea’s new UK brand positioning. Type illustration is by Alison Carmichael. www.alisoncarmichael.com
Tagline
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Logo and lockup of Nivea’s new UK brand positioning. Type illustration is by Alison Carmichael. www.alisoncarmichael.com
Kaupthing Bank
Communications
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Kaupthing Bank was my primary client whilst at Naked. Working firstly as creative lead with creative director Logan Wilmont then as creative director after Logan’s departure our work spanned the entire spectrum of brand and communications activity. When we began the only assets we had were the Kaupthing logo and 10 business operating principles. Over the next 5 years we established the Kaupthing as an entrepreneurial, thought led organisation occupying a premium bespoke brand space.
Communications
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Kaupthing Bank was my primary client whilst at Naked. Working firstly as creative lead with creative director Logan Wilmont then as creative director after Logan’s departure our work spanned the entire spectrum of brand and communications activity. When we began the only assets we had were the Kaupthing logo and 10 business operating principles. Over the next 5 years we established the Kaupthing as an entrepreneurial, thought led organisation occupying a premium bespoke brand space.
Kaupthing Edge
Identity and communications
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Kaupthing Edge was Kaupthing’s direct banking product we launched to market in 12 weeks from the initial brief.
Identity and communications
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Kaupthing Edge was Kaupthing’s direct banking product we launched to market in 12 weeks from the initial brief.
Draftfcb
Business Card Gallery
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A proposal to turn the back of each business card into a mini gallery. Drawing from a curated online database each new starter is given the choice to personalise their own card with one of the 300+ images on file. Name and contact details of the chosen creative are also included on the card.
Business Card Gallery
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A proposal to turn the back of each business card into a mini gallery. Drawing from a curated online database each new starter is given the choice to personalise their own card with one of the 300+ images on file. Name and contact details of the chosen creative are also included on the card.
Draftfcb
6.5 Seconds Billboard
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Draftfcb commissioned research has revealed that on average consumers are willing to give you 6.5 seconds of their time. This piece is a billboard size image that hangs in the main reception of Drafttfcb London. The illustration is by James Joyce. www.jamesjoyce.co.uk
6.5 Seconds Billboard
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Draftfcb commissioned research has revealed that on average consumers are willing to give you 6.5 seconds of their time. This piece is a billboard size image that hangs in the main reception of Drafttfcb London. The illustration is by James Joyce. www.jamesjoyce.co.uk
Sony Music
Westway to the World
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Title sequence to the Grammy award winning documentary ‘Westway to the World’ directed by Don Letts.
Westway to the World
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Title sequence to the Grammy award winning documentary ‘Westway to the World’ directed by Don Letts.
XS Records
House EP covers
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I used to do a lot of work with small independent record labels. Two concepts for the XS records house sleeve. Simple, iconic imagery has helped them remain as eye catching and impactful since the day they were conceived.
House EP covers
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I used to do a lot of work with small independent record labels. Two concepts for the XS records house sleeve. Simple, iconic imagery has helped them remain as eye catching and impactful since the day they were conceived.
Personal Work
Naked Anagrams__
In 2008 Naked held an anonymous art show open to submissions from the entire company. I took a list of current staff and produced anagrams of all their names.One of two pieces I conceived for the show, the other was an installation of 4 helium filled letters T,A,T and E. The E was half filled and floated midway between the floor and the gallery roof placing emphasis on the first three letters, TAT.
Naked Anagrams__
In 2008 Naked held an anonymous art show open to submissions from the entire company. I took a list of current staff and produced anagrams of all their names.One of two pieces I conceived for the show, the other was an installation of 4 helium filled letters T,A,T and E. The E was half filled and floated midway between the floor and the gallery roof placing emphasis on the first three letters, TAT.
Nike Airforce 1
Self-initiated
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I’m a big fan of AF-1’s. I’ve adopted a ‘design it and they will come’ strategy towards Nike.
Self-initiated
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I’m a big fan of AF-1’s. I’ve adopted a ‘design it and they will come’ strategy towards Nike.
