Lucky café
Logo design, business identity, stationery design, and packaging.

Lucky is a newly established café in New Cairo, Egypt.

Objective
The main goal was to create something elegant and dreamy by securing the unicorn symbol with a name and an atmosphere that would confirm the taste that the customer would have after leaving this modern and comfortable coffee shop.

Outcome: Name and identity
The name comes from good luck, which means becoming happier. The goal was to emphasize the feeling that customers will feel after leaving this fictional, modern and elegant coffee shop. Dreamy and elegant colors are used to emphasize the calm and imaginative atmosphere of the café. The logo is simple, representing the unicorn.