Brittle Chocolate world-class chocolate in Turkey, istanbul. They make their chocolate with just two ingredients: cacao and Hazelnut cream. Through a highly involved refining process they preserve the full flavor profile of their single estate cacao beans.

Times co. Chocolate is involved with the entire chocolate making process because they want to ensure that their values for the highest achievable quality are present every step of the way, including traceability of ingredients.

Brittle is one of wafer sub-brands aimed to sell to third tier supermarkets in Palestine. 
We wanted to ensure that this brand stands out amongst competition and appears as a staple product on shelf. Therefore we integrated a unique close up shots approach inspired cenimatic art.

When working on Brittle word mark, we decided to write it with a perspective reflecting the nature of the product of being a quick snack that is quirky and fun.

We wanted to enforce the fun, bright, energetic, and young brand persona within the package and language for Brittle!.

We developed our own descriptors for each flavor written in a catchy yet descriptive way to ensure the brand is uniquely identifiable.

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For more info about Times co. and their amazing chocolate please visit
www.cisi.org