That´s When I Came to Its Rescue.
Helping to rescue a charity.
World Vision is an organization that finds foster homes for thousands of children from around the world. As with many charities, they have no money and are competing against other ONGs for our attention in this time of crisis. We knew we had to produce a simple, strong idea and finance it ourselves.
World Vision is an organization that finds foster homes for thousands of children from around the world. As with many charities, they have no money and are competing against other ONGs for our attention in this time of crisis. We knew we had to produce a simple, strong idea and finance it ourselves.
Fortunately, we created a great campaign around the idea of: “Rescue a child from poverty”, to transmit the message that whenever you foster a child, you save its life. We were also extremely lucky to have the help of the Spanish film director Benito Zambrano who shot four ads for nothing.
