In the midst of times of uncertainty and shifting habits, there is a heightened demand for revolutionary ideas to be brought to the table. C3, standing for Creating Culinary Communities, acts as an answer to that call. A subsidiary of SBE Entertainment, C3 introduces to the world a never-before-seen approach to ghost kitchens and mobile delivery. It acts as an incubator of limited service culinary brands, comprised of both new concepts and evolutions of established, full-service SBE restaurants.
To support this idea, SBE needed a brand voice. To express C3’s ideas of community, innovation, and embodiment of culinary artistry, but also SBE’s deep heritage and class. The final look emulates a chef’s signature to mark the artistry and craft present in each restaurant concept. A hand-scrawled “C3” is paired with a rich chef’s blue and a grotesque/geometric sans-serif typeface that is simultaneously contemporary and historic.
To support this idea, SBE needed a brand voice. To express C3’s ideas of community, innovation, and embodiment of culinary artistry, but also SBE’s deep heritage and class. The final look emulates a chef’s signature to mark the artistry and craft present in each restaurant concept. A hand-scrawled “C3” is paired with a rich chef’s blue and a grotesque/geometric sans-serif typeface that is simultaneously contemporary and historic.
CLIENT: SBE Entertainment Group
YEAR: 2019
Digital Kitchen
YEAR: 2019
Digital Kitchen
Additional Iterations
From Us to You
With an approachable and warm tonality, this direction is all about the people that make C3 and its endeavors happen. This warmth is reflected in organic curves and welcoming typography.
With an approachable and warm tonality, this direction is all about the people that make C3 and its endeavors happen. This warmth is reflected in organic curves and welcoming typography.
Diversity in Color
In this playful and bold direction, the use of multiple colors represent diversity in cuisine and in newfound approaches to the restaurant landscape.
