Taylor Kuzma's profile

John Deere Grill Set

Core Values 
Integrity 
Quality 
Commitment 
Innovation 
 
The Grill project was an excercise in branding and development of a family of products. Extensive research was conducted on John Deere and its history, visual characteristics, and design language. Current market trends, like the most frequently used grilling tools, and Deere competitors were examined to find opportunities for design. Contextual research led us to stores to observe selling strategies and buying rituals to more accurately focus a target audience. This audience is those that live off the land and its cultivation and care.
IDEATION
PROCESS
FINAL MODELS
Charcoal Tray
John Deere Grill Set
 
John Deere Grill Set
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