A campaign focused on making San Francisco a smarter city; Farmer's Foodcraft is a social platform, in which farmers and users can connect, and share recipes featuring organic, local goods.
In order to promote this platform, a few fictional personas were created to help people understand how they can use Farmer’s Foodcraft in their daily lives.
These personas generate content relevent to the targeted audience’s interests, ranging from comical quotes, great local deals, as well as recipes they enjoy.
