Blake Grice's profile

Nike 'BLM' Vapor - Virtual Concept

Nike 'Black Lives Matter' Mercurial Vapor XIII - Virtual Concept. No place for racism... with ongoing events this year with George Floyd, the #BlackLivesMatter movement and the latest racist allegations involving Neymar I'm here to stand up for another global issue. Today's post is about the liberation, freedom and justice for black lives around the world. Racism is toxic and equality is everything.

As we have seen over the past few years football can be a great tool to display a message. The "No Room for Racism" campaign run by the Premier League fights to tackle discrimination across all areas of football and everyday life. It demonstrates it's continued commitment to equality and diversity, using the power and popularity of the League to oppose racism in football.

This Vapor design is symbolic, it's created to further oppose racism not just in football but everywhere. An obvious visual displayed across the upper on both boots are phrases, messages and quotes that hold powerful meanings and are said to promote the awareness, liberation, freedom and justice of black lives around the world. The boot's primary colour is black with red stabbing a void into the black on the Swoosh and soleplate and this represents how racism can tear up communities and people's lives. This creation was meant for Neymar's feet however he has recently switched to the Formstripe of Puma in the past week.
Nike 'BLM' Vapor - Virtual Concept
Published:

Owner

Nike 'BLM' Vapor - Virtual Concept

Published: