Alexandra Routh's profile

Identity Project: Growhow

GrowHow is a subscription box that teaches you how to garden. Inside the subscription box are tools, sample soil, and plants to help you on your gardening adventure.
In the logo, the font describes an organic flow with having a leaf in the opening of the "o". The trowel separates the words, while being able to symbolize what kind of company it is.
My first business card has vines surrounding the logo in the front. On the back, it shows the information of the owner, location, social media, and contact information. The second business card has a leaf pattern behind the logo on the front. The back of this card has the same information, but the same leaf pattern and leaves for the dividers.
My products show the similar vines used on the business cards and company colors.
The brochure that is provided in the box is used to find out more about the company, information on the plants included in it, and some fun recipes and do it yourself projects.
I was able to use a simple and minimalistic style for the design of the websites. Being able to show how to order a subscription, reviews, and what is provided in the boxes.
Identity Project: Growhow
Published:

Identity Project: Growhow

A box subscription for gardening.

Published: