For this project I came up with a concept to showcase the specs of the Land rover Defender,
Land rover is a 4x4 car meaning it can cover different terrains without hesitation. In this campaign I wanted to highlight 3 main terrains namely:
•Mountain/rocky terrain
•Sandy/desert terrain
•Muddy terrain
I therefore came up with 3 manipulations that show the car in different terrains. I used the car as the hero image to show that it beat the terrain and still came out strong and powerful
Land rover is a 4x4 car meaning it can cover different terrains without hesitation. In this campaign I wanted to highlight 3 main terrains namely:
•Mountain/rocky terrain
•Sandy/desert terrain
•Muddy terrain
I therefore came up with 3 manipulations that show the car in different terrains. I used the car as the hero image to show that it beat the terrain and still came out strong and powerful
