Sabse Pehle Aap: A rural marketing campaign by GSK India
The objective of the campaign was to bridge the information gap, between the brand the rural medical practitioners, digitally. The ask was to deliver a video campaign to create awareness about GSK products and interact with the RMPs to build trust.
The campaign was created and executed by my team at Blink Digital. My role involved conceptualising videos, scriptwriting, and overlooking execution.
The campaign won The Health Marcom Award 2020 for 'Best Use of Digital Medium'.
Our first step was to create a personality, a face of the campaign, to build stronger re-call. We create the protagonist Mr. Jaan Kaari who appeared in all videos.
The protagonist, Mr. Jaan Kaari used a problem-solution approach to create product awareness. Each video was aimed at showcasing the use case of a GSK product.
The videos were shared on Youtube and were targeted at the RMPs and chemists across India. Each video was translated into 6+ regional languages.
