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Eating meat kills koalas

Eating meat kills koalas.

Australia has one of the highest rates of land clearing in the world, as 85% of the deforestation is occurring to create pastureland for cattle and sheep. The land being cleared is home to Australia’s native animals, including koalas, who already lost substantial portions of their habitat in the 2019 to 2020 bushfires. Lambs and cows on people’s dinner plates aren’t the only sensitive, intelligent animals to have died for human meals. "This campaign is designed to empower shoppers and inform Australians of the fact that, of the many threats to koalas, animal agriculture is one we can each tackle daily, simply by leaving meat off our plates".
Client: PETA Australia
Advertising: Hop-Hop Illustrations
Illustrator: Lia Krasnapiorava
Art Director: Ievgen Vietrov

December, 2020
Eating meat kills koalas
Published:

Eating meat kills koalas

Published: